Agenda setting in social media– Angela Merkel and the internet

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Apropos agenda setting in social media…in the following you can see what happens when a politician says something inappropriate about the internet – the holy sphere of the digital natives. In the context of Obamas visit to Germany (19.06.2013) the German “Bundeskanzlerin” Angela Merkel said that the internet was “new territory for all of us”. This comment created a „storm“ in social networks. The users focused their attention on a different aspect of the public debate that was originally supposed to be about internet security – they put Merkel’s comment on the agenda:

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